
The 1st Camo Shark Day Pack applies BAPE's shark-mouth graphic and signature 1st Camo pattern to a full backpack silhouette, complete with reflective trim on the front pocket and a cushioned mesh back panel. It's the flagship expression of BAPE's most recognized graphic and a continuously restocked part of the core Shark Collection.
The original Olive Drab colorway from BAPE's 1996 debut of the 1st Camo pattern, and the most consistently restocked version of the Shark Day Pack. It trades closest to retail on the resale market.
The other original 1996 1st Camo colorway (Sand Yellow), revisited less often on the Shark Day Pack than Green. Its relative scarcity drives a consistent resale premium over the standard colorway.
A brand-new 1st Camo Shark Day Pack retails at $255, and the standard Green colorway, the closest thing 1st Camo has to a "base" color, typically resells in the $280–$400 range on StockX, roughly a 10–55% premium over retail depending on season and condition. The rarer Yellow colorway, which BAPE revisits less often (SS18 and SS21 are the drops most cross-listed on resale platforms), commands a real step up, with asks frequently landing between $350 and $650, meaning a mint Yellow pack can resell for more than double its original price. Older, discontinued-season packs in either color generally outperform current-season restocks, since BAPE keeps the Shark Day Pack in the catalog but doesn't reissue every past colorway. If you're buying purely as a collectible, a well-kept Yellow 1st Camo pack from a past season is the safer bet for holding or growing value; if you just want the look, a current-season Green pack is the better buy since it trades closest to retail.
BAPE (A Bathing Ape) was founded in 1993 by Tomoaki "Nigo" Nagao in the Ura-Harajuku district of Tokyo, and the 1st Camo pattern was one of the label's founding signatures, debuting in 1996 in two original colorways: Green (Olive Drab) and Yellow (Sand Yellow). Rather than replicating a standard military woodland or digital camo, 1st Camo blurred BAPE's ape-head silhouette into an abstract, urban-feeling disruption print, letting the brand use it as a proprietary, trademarkable pattern rather than a generic military motif, a strategy not unlike Louis Vuitton's use of the Monogram decades earlier.
The Shark Day Pack grew out of BAPE's most famous graphic, the Shark Hoodie's full-face zip-up mouth, introduced in 2004 during the brand's 2000s golden era alongside Bathing Ape Busy Works, the in-house sub-label behind BAPE's most collectible early-2000s pieces. Applying the Shark mouth to a full backpack silhouette in 1st Camo combined the brand's two most recognizable assets, its founding camo print and its most-copied graphic, into a single core product, and the pack has stayed in rotation through BAPE's 2011 sale to Hong Kong's I.T Group and its growth into a mainstream global streetwear label.
1st Camo pieces, including the Shark backpacks, became closely tied to 2000s hip-hop culture largely through Pharrell Williams and Nigo's friendship and their joint label Billionaire Boys Club, with early co-signs from Kanye West, Lil Wayne, and the Diplomats' camp. A$AP Mob and other 2010s rap acts kept the Shark and camo imagery in heavy rotation for a younger generation, cementing BAPE camo as shorthand for hip-hop's long relationship with Japanese streetwear.
In Tokyo, the pattern carries a related but distinct meaning: it's a symbol of the Ura-Harajuku scene that produced BAPE alongside labels like Undercover and Neighborhood, and of the queue-for-hours, fly-to-Tokyo hype culture that predates the word "hypebeast" by more than a decade. That dual identity, Ura-Harajuku cool plus American hip-hop cosign, is a big part of why older 1st Camo Shark pieces keep resurfacing in resale culture rather than fading out after each season's drop.