Margaux

Introduced in 2018, the Margaux was The Row's first tote built entirely around the brand's design language of unbranded, construction-first minimalism, no visible logo, no branded hardware, just leather panel-work, extended top-handle tabs, and belted gusseted sides that let the silhouette expand or cinch. It arrived as the label's leather goods business was maturing beyond earlier pieces like the Sofia, and it was designed by Mary-Kate and Ashley Olsen, who serve as The Row's co-creative directors and are directly involved in pattern-making and material sourcing rather than delegating design to a hired team. The bag's slouchy, semi-structured shape and its total lack of exterior branding were a deliberate rebuttal to the logo-driven handbag era that preceded it.

The Margaux has been repriced upward repeatedly since its 2018 debut, tracking The Row's broader pattern of raising handbag prices well ahead of inflation as demand outstripped limited supply. By the early 2020s the core numbered sizes were retailing between roughly $3,650 and $6,400 depending on size and leather. In 2025, The Row quietly discontinued the original open-top Margaux and replaced it with the boutique-only "Soft Margaux," a redesign sold through a more restricted, stores-only distribution channel. Rather than depressing resale interest, the discontinuation drove secondary-market prices for the original Margaux sharply higher, as buyers moved to secure the discontinued silhouette before remaining supply disappeared.

The Margaux is widely credited as one of the bags that defined the "quiet luxury" movement of 2022 and 2023, the aesthetic built around unbranded, expensive-looking basics that surged in popularity alongside shows like HBO's Succession. Because the bag carries no visible logo, owning one signaled a different kind of luxury literacy: recognizing the shape and leather quality rather than a monogram. Lyst named it one of the hottest handbags of Q4 2023, reporting search interest up roughly 198% year-over-year, an unusual spike for a bag with almost no paid marketing behind it.

The Margaux built its following largely through editorial styling and word of mouth rather than celebrity gifting campaigns, it became a favorite of fashion editors, stylists, and the broader "old money" aesthetic community online, who prized its slouchy, undone shape as the opposite of a structured status bag. The Row's boutique-first distribution and refusal to overproduce meant that even at the height of its popularity, the Margaux was genuinely hard to get, and waitlists at flagship stores became part of the bag's mystique. That scarcity, more than any single celebrity moment, is what has made the Margaux The Row's most talked-about and most resold handbag.